Learning preferences in Generation Z college students

Authors

DOI:

https://doi.org/10.15359/ree.29-2.19996

Keywords:

higher education, educational material, Learning method, university student, SDG 4, quality education, learning resources

Abstract

Objective. This study aimed to identify the learning preferences of Generation Z students enrolled in universities in the Northern Macroregion of Peru during 2022. Methodology. A non-experimental, cross-sectional, descriptive research design was employed. The sample consisted of 463 Generation Z students from faculties of economic and administrative sciences at three universities. A questionnaire adapted from Nicholas (2020) and contextualized was administered; it included 12 indicators of learning methods and 7 resources for classroom learning, with Likert-scale responses. Descriptive and inferential statistical analyses were performed, including ANOVA and Tukey’s Post Hoc tests. Results. The findings indicate statistically significant differences in preferences for learning methods and support resources, with a marked preference for certain methods and resources over others. The methods most highly rated as having the highest means were ‘in-class problem-solving exercises’ (80.26) and ‘combination of academic activities’ (81.54), while the most preferred learning resources included ‘reading material before class’ (73.16) and ‘lecture sessions with slides’ (73.88). Conclusions. Generation Z students show a clear preference for active, interactive, collaborative, and technology-based learning methods, as well as learning resources that are visual, multimedia, and participatory.

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Author Biographies

  • Fernando Rogelio Sánchez-Altamirano, Universidad Nacional Toribio Rodríguez de Mendoza de Amazonas

    Licenciado en Administración de Empresas. Magister em Administración de Negocios. Mas de 15 años ejerciendo la docencia universitaria. Colaborador del Programa de Centro de Emprendimiento y Desarrollo Empresarial del Instituto de Investigación de Economía y Desarrollo (IDED) de la Universidad Nacional Toribio Rodríguez de Mendoza de Amazonas (UNTRM). Docente RENACYT (Registro Nacional Científico, Tecnológico y de Innovación Tecnológica), Nivel VII. Autor de publicaciones en revistas científicas.

  • Enrique Miguel Rodríguez-Rodríguez, Universidad Nacional de Trujillo

    Economista, Maestro en Tecnología Educativa y Doctor en Planificación y Gestión en la Universidad Nacional de Trujillo (UNT). Catedrático Cesante. Por 40 años fue docente de la Escuela de Economía y de la Escuela de Posgrado de la UNT. Desarrolla la docencia en Investigación Científica y Gestión Estratégica en los Programas Doctorales de la UNT y la Universidad Nacional del Santa (UNS). Posee publicaciones en la Revista Científica de la UNT.

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Published

2025-08-25

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Section

Journal Articles (Peer Reviewed Section)

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How to Cite

Sánchez-Altamirano, F. R., & Rodríguez-Rodríguez, E. M. (2025). Learning preferences in Generation Z college students. Revista Electrónica Educare, 29(2), 1-24. https://doi.org/10.15359/ree.29-2.19996