A preliminary market research about tambaqui (Colossoma macropomum) in Costa Rica (ESP)
From January to July 1995, a market trial was conducted in Costa Rica with the fresh water fish species. Colossoma macropomum, commonly named “tambaqui”. About 1200 fish with an average weight of 800g were obtained from the fish culture station of the Universidad Nacional near La Rita, Guápiles. About 20 fish were delivered each Monday initially to three and later to each of four fishdealers in Limón, Guápiles, San José and Heredia. The shopkeepers purchased the fish at a price of $1.40/kg, covering all production and transport costs, and sold it for $1.97/kg.
The motivations of the consumers for purchasing the fish were: curiosity, low price, good taste and recommendations by the shopkeepers. Most of the participants appreciated the taste, meat texture, freshness, colour and appearance very much. Some repondents criticized the amount of intramuscular spines in the fish.
Eighty nine percent of the consumers intended to purchase more of the fish and 38% preferred this fish species above all other species. There was no effect (p > 0.05) of gender, householdsize or income level on the responses of the costumers. Chinese costumers were the only group discernible in the survey. Almost all participants thought tambaqui could get a good market position in Costa Rica. This trial shows that the price can be increased a little without losing much customers, but promotion would be necessary to get the product more known among the Costa Rican Population. The production of tambaqui could meet part of the demand for low priced fish in Costa Rica.
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