Political communication in Costa Rica: the VotoCR experience

Authors

  • Marlon Mora Jiménez Centro de Estudios Generales, Universidad Nacional, Heredia, Costa Rica, Costa Rica

DOI:

https://doi.org/10.15359/rnh.2-1.7

Keywords:

Political communication, elections, electoral campaign, social media, votocr.

Abstract

This work systematizes the Costa Rican experience of the recent election process and studies political communication in Costa Rica: political strategy and images towards the 2014-2018 Presidency of the Republic. It addresses the contributions in political communication inside the presidential elections campaign. It is based on the research project titled “Political communication in Costa Rica: political strategy and images towards the 2014-2018 Presidency of the Republic”, of the General Studies Center of Universidad Nacional de Costa Rica. Social media are a natural extension of the project, as well as the interactive creation of a web site, which allows communication, information, and development of systematic works in the light of the DNA of the election campaign. The investigation is presented inside the frame of the Central American Congress on Communication, “Communication as a tool for social development”.

References

Canel, M. (1999). Comunicación política, técnicas y estrategias para la sociedad de la información. Madrid, España: Tecnos S.A.

Fernández, C.; Hernández, R.; Ocampo, E. (2007). Marketing político e imagen de gobierno en funciones. Mexico: McGraw Hill.

Sartori, G. (2001). La sociedad multiétnica. Pluralismo, multiculturalismo y extranjeros. España: Taurus.

Magariños, J. (2001). La semiótica de la imagen visual. Cuadernos de la Facultad de Humanidades y Ciencias Sociales. San Salvador: Universidad Nacional de Jujuy.

Miravalles, A. (2002). Periodismo, opinión pública y agenda ciudadana. Enciclopedia Latinoamericana de Sociocultura y Comunicación. Bogotá, Colombia: Grupo Editorial Norma.

Morato, J. (1997). Los juegos de los políticos. Teoría general de la información y comunicación política. Madrid, España: TECNOS.

Morato, J. (2007). Comunicación política, internet y campañas electorales. De la teledemocracia a la ciberdemocr@cia. Madrid, España: TECNOS.

Published

2014-06-30

How to Cite

Mora Jiménez, M. (2014). Political communication in Costa Rica: the VotoCR experience. New Humanism Journal, 2(1). https://doi.org/10.15359/rnh.2-1.7

Issue

Section

Humanismo y sociedad

How to Cite

Mora Jiménez, M. (2014). Political communication in Costa Rica: the VotoCR experience. New Humanism Journal, 2(1). https://doi.org/10.15359/rnh.2-1.7

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